SaaS firm Whatfix looks to expand presence in Australia, southeast Asia, France

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Emerging SaaS unicorn Whatfix is looking to expand its presence to new and emerging markets.

The company is looking to expand its teams in Australia, as well as set up an entity in Singapore and expand its presence in the southeast Asia market. It is also looking at hiring leaders who can drive this growth and expansion.

“We have been looking at people who have worked in the digital adoption platform (DAP) space or who have been very successful in the area of southeast Asia sales. We have also looked at strengthening our partnership and alliance channels because that is another area which can see double-digit growth,” said Romita Mukherjee, associate vice-president of HR.

The company has also hired around 300-odd employees over the past year.
It is looking at recruiting for its go-to-market teams for international expansion, primarily for sales, account management, and customer success profiles.

“Hiring is a little tricky in the regions we’re looking to expand to, because local awareness of DAP is also equally important. So we’re trying to create more awareness about DAP as a product, as well as partnering with local agencies in the region,” said Mukherjee.

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The firm has completed its hiring for APJ sales leader, as well as APAC and southeast Asia sales head, and partnership and alliance head as well. It is looking for directors or senior directors for its APAC and APJ presence.

“We have a presence in Germany and the UK already and we recently started our operations in the Netherlands as well. We are looking at expanding a team in France. We intend to set up a small team over there very soon,” Mukherjee said.

The company has started specific leadership-employee connect initiatives over the past year to drive better connections in the company, encourage employees to ask questions, and drive ideation on products.A recent $90-million Series D funding round led by SoftBank Vision Fund 2 touted a 3x increase of Whatfix’s valuation over 15 months, within the past two years, combined with a tripling of income and headcount. The company has raised funding of $139.8 million to date.

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